Google Tag Manager for Commerce7.
Analytics done right. Automatically. Accurate ecommerce, wine club, and reservation tracking in minutes. No GTM expertise required.
Out of the box tracking
- Ecommerce funnel
- Wine club funnel
- Reservations funnel
- Clean, standardized event names and parameters
Integrations
- Google Analytics 4
- Meta Ads with advanced matching
- Google Ads
- Klaviyo onsite tracking
- RedChirp
- Accessible Web
Winery-specific revenue tools
- Assign values to wine clubs
- Assign values to reservations
- Measure ROI even on zero-dollar bookings
GTM was never built for wineries.
Google Tag Manager is powerful, but for Commerce7 stores it usually means:
- Manually building containers
- Guessing which events fire where
- Broken conversions in checkout
- Inconsistent setups across clients
- Developer time for every change
Most wineries do not need another technical project. They need reliable data.
A production-ready GTM system for Commerce7
The Commerce7 Google Tag Manager app creates and maintains a dedicated GTM container for every store, preconfigured with winery-specific events and integrations.
You enable what you need. We handle the infrastructure.
Built by teams who live in Commerce7
URSA6 and 5forests work with Commerce7 stores daily, building ecommerce systems, analytics pipelines, and marketing infrastructure for wineries across the globe.
This app is the result of years of real-world tracking problems and agency workflows condensed into a single product.
Who It’s For
Wineries
Wineries that want accurate tracking without agency retainers or technical setup
Agencies
Agencies managing multiple Commerce7 tenants who need consistent tracking across clients.
Marketing teams
Marketing teams who depend on clean conversion data.
Start tracking what actually matters
Install the Commerce7 Google Tag Manager app and get accurate, consistent conversion data across your website, checkout, clubs, and reservations.
Ecommerce Tracking
The app tracks the full Commerce7 ecommerce funnel using structured GA4-style events, including product views, collection views, add-to-cart, cart views, checkout steps, and purchases. Events include consistent parameters such as product IDs, prices, quantities, currency, and order details, allowing accurate revenue reporting, attribution, and audience building across Google Analytics, Meta, Google Ads, and Klaviyo. Tracking continues seamlessly from your website into the Commerce7 checkout.
Wine Club Tracking
Wine club activity is tracked end-to-end, from viewing the club list and selecting a membership through checkout and successful signup. Each step is recorded as a discrete event with club identifiers and optional assigned conversion values, making it possible to measure marketing performance even when signups are discounted or billed later. This data can be used directly for ad platform optimization, funnel analysis, and long-term customer value reporting.
Reservations Tracking
Reservation activity is tracked from availability views through booking completion, including reservation type, party size, date, and confirmation. The app supports assigning custom conversion values per reservation type, allowing meaningful ROI reporting for experiences that do not always involve immediate payment. Events are structured to work consistently across analytics and advertising platforms.
Pro tip: stack the Google Tag Manager app with the Facebook Conversion Tracking app by Treefrog Digital for 360° coverage of online and offline events.
Page View & Content Tracking
Standardized page view and content events are tracked across your site, including homepage views, product pages, collection pages, club pages, and key Commerce7 flows. This provides reliable baseline traffic data and enables audience creation such as product viewers, club browsers, and checkout starters for remarketing and conversion optimization.
User Identification & Customer Matching
When available, the app securely passes hashed customer identifiers such as email address, name, or Commerce7 user ID into supported platforms. This improves cross-device attribution, enhances Meta advanced matching, and enables more accurate conversion reporting and audience segmentation in GA4, Google Ads, and Klaviyo. Identification is automatically enabled only when customers are known and logged in.
Custom Tags and Trackers Available
You’re not limited to just our stack of trackers. URSA6 is available for hire to customize any provisioned GTM app container with any 3rd party tracker you need. Contact us for details.